When a new brand faces the heat of market competition no other technique other than the blog posting service will help to build the reputation of the brand. Blog posting requires keyword rich high quality articles to be posted in leading blogs to improve the popularity of the brand. It has to be kept in mind that only when people are familiar with a particular brand, they take a decision to buy a product of that brand. Until then they simply hesitate of try out a new brand and people are afraid to take risk. The content posted in those blogs is nothing but the reviews of the products from that particular brand in the positive side, highlighting all its plus points and advantages of the competent brands. This when read by potential customers it might trigger a positive change in their minds and influence then to buy that product. In addition to just hosting a plain paragraph of text supporting the brand, these blogs also provide one way links to the brand’s website which again is a great advantage for that brand. When such back links are available the websites of those brands also start getting indexed by leading search engines and hence serve as an additional aid in linking to those websites when searched using a particular keyword in those search engines. When all this content is manually submitted it adds more value to the entire process and the goal is achieved effectively without any hassles. This technique is inevitable to those brands which seek initial reputation to stand by the market woes.